Tourism and Sports Minister Surasak Phancharoenworakul says the three-day festival in Chonburi has sold 150,000 tickets and should draw 50,000 visitors a day.

Thailand is entering a peak year for concerts and music festivals, with more than 300 music-related events expected in 2026 and global acts such as Post Malone, The Weeknd, BTS and Tomorrowland Thailand driving momentum. However, industry insiders warn that limited venues, rising foreign capital and weak local value capture could become major challenges.